Tuesday, March 19, 2013

Stationery's New Followers

From The Wall Street Journal:
STATIONERYTwitter executive Elizabeth Bailey Weil makes stationery on a letterpress in her garage.  Judy Clement Wall has 1,665 Twitter followers, but when she really wants to connect with one of them, she takes out a piece of stationery and picks up her pen.

She wasn't much of a letter writer before she began to spend time on blogs and social networks like Twitter.  But as some of her virtual friends became real ones, a letter, she says, "solidifies the friendship.  It makes the person real and 3D in a way that they can't be online."

Social-media fans are embracing paper.  While United States Postal Service sees a decline in mailed letters overall, tech-savvy paper-lovers—in frequent contact via blogs, Facebook and Twitter—are giving rise to a host of small stationery makers.
Read it all.